If the standard of success for a diet is losing weight and keeping if off, then 99% of diets fail. But you already know that. What I know is why diets fail. I know why diets fail from decades of working with thousands of dieters. Inside of every dieter is a powerful force that drives him or her to overeat, as you can see in these stories from my private practice.

"Lucille," was having sexual problems with her husband.
It was a difficult session and the minute we got to talking about those problems, she told me she suddenly felt ravenously hungry and had to have a cheeseburger with fries and a milk shake. And she just had breakfast! In fact, any mention of sexual issues awakened Lucille's hunger and motivated her to go in search of a super sized meal. Lucille, like all failed dieters, has particular issues they want to avoid facing, and when those issues arise, the belly growls with insistent urgency.

"Susan" uses chocolate to fight off her depression.
The thought of chocolate is the only thing that gets her out of bed. But to stay out of bed, she needs chocolate at all hours of the day. She's embarrassed to admit that chocolate brings her more pleasure than sex. She walks around fearful that one day someone will discover that she's addicted to something that is swelling her hips, raising her cholesterol and slowing her down. As soon as she consumes her last chocolate morsel each day, a dark mood returns until sleep relieves her. She believes that if she gives up chocolate, her sense of safety will shatter.

My patient "Ann" felt trapped in her relationship with her husband.
Her marital issues were tough, but not unsolvable. She had alternatives to explore, including marriage counseling. But rather than attempting a new approach to her problems, she ate to banish anger, hurt, and loneliness. Eating gave her a false sense of temporary comfort and protected her from facing the tough issues in her marriage. Eating became the balm that kept her on a course of suffering she knew well and kept her from exploring those new options which required her to take a risk. She lived by avoidance and that only fueled her appetite. At least food felt safe…she could control it…or so it seemed until one day she recognized that obesity was a constant companion in her life.

Diets Don't Work Because of Emotional Eating
These patients' diets failed and your diets fail because:

		You overeat because you're afraid of your feelings.
		You overeat to reward yourself when you're frustrated or unfulfilled.
		You overeat to assert your "independence" or to "feel safe" or to "fill emptiness."

It's what I call Emotional Eating. And it is very, very powerful force.

Don't be discouraged if you recognize how much you now love and depend on food, and fear you won't be able to function if you stop overeating. It's where everyone starts, but I can tell you from years of experience that it is virtually impossible to beat these emotional forces on your own.

Don't worry if you are not totally sure about this. I am. Understanding these emotions and their interaction is the essence of the MASTERINGFood program. Together we will unravel them so that you can find a way to break free from your entanglement with food, once and for all.

>>Take a FREE TRIAL of MASTERINGFood right now. It takes just 15 minutes.